Dozens of new designs were made, but a winner has been chosen!
All kidding aside, I mentioned last November that large labels like the one above are coming...
Beginning September 2012, FDA will require larger, more prominent cigarette health warnings on all cigarette packaging and advertisements in the United States. These warnings mark the first change in cigarette warnings in more than 25 years and are a significant advancement in communicating the dangers of smoking.
From the FDA
"These warnings mark the first change in cigarette warnings in more than 25 years." It would be frightening if boredom with the old warnings was a motivating factor making the change....it wouldn't be shocking though.